This paper aims to propose improvements for plastic waste management in Salvador – the Brazilian third most populated metropolis – via Partial Least Squares Structural Equation Modeling (PLS-SEM). All indicators, constructs, and hypotheses regarding collection, sorting, recycling, and disposal in the proposed PLS model were derived from the literature review, and the dependence of the performance construct on efficiency, effectiveness, municipality's socioeconomic aspects and municipality infrastructure is evaluated. Academic and practitioner publics were surveyed, and after analysis in both SmartPLS and RStudio software, suggestions for improvement regarding plastics recycling rate, market maturity, and infrastructural aspects for optimized reverse logistics were made. Since almost double the minimum number of respondents answered the survey questionnaire and the PLS-SEM statistics showed that the modeling presents consistency, the discussion is relevant. The model can and will evolve, but examples of suggested improvement are the installation of Deposit-Return Systems (DRS) in parks, streets, and avenues for increasing selective collection and the direct purchasing of waste from residents by municipal administration, compensating them with vouchers for food. The model can be a basis for other cities worldwide sharing analogous characteristics. By considering it, organizations can contribute to both reduced Greenhouse Gas (GHG) emissions and reduced terrestrial pollution.