“…Numerous periodic and continuous inventory review models have been proposed to optimize echelon's cost and profit, and consequently to improve supply chain performance (e.g., Aviv, 2002;Clark and Scarf, 1960;De Bodt and Graves, 1985;Federgruen and Zipkin, 1984;Silver and Zufferey, 2011). Some works have also proposed to improve the global performance of a supply chain when focusing on the improvement of: the production level only (Thevenin et al, 2015(Thevenin et al, , 2016; the quality management and the value chain (Voldrich et al, 2017); the inventory dispatching when facing unreliable suppliers (Respen et al, 2017); the design of the supply chain itself (Carle et al, 2012). However, the actual behavior shows that decision maker's mind has a restricted capacity to formulate complex problems in a finite time, based on the available information (e.g., Loch and Wu, 2007;Gino and Pisano, 2008;Simon, 1969).…”