Metajournalistic Discourse on TikTok

Abstract

In this study, a mixed method was used to understand metajournalistic discourse on TikTok. Using convenience sampling, 30 journalists active on TikTok were selected and all their available 3270 TikTok videos were manually content analyzed. To understand these videos, a codebook was designed in which 5 major categories were identified as follows: 1. Educational news production; 2. News sharing/live reporting; 3. Personal anecdotes & opinions; 4. Interactions with audience; and 5. Dancing & challenges. In general, metajournalistic discourse on TikTok revolve around employing educational tips, entertainment, creativity, and music to engage and interact with wider audiences. To complement the study and gain a deeper understanding of journalism practice on TikTok, 17 journalists active on TikTok were interviewed mostly by email. Using thematic analysis, four major themes emerged from the interviews including personalized content, effective algorithms, audience outreach, and TikTok as a newsroom.