The combination of diol-type ligands with paramagnetic transition metal ions has led to the isolation of a host of new homometallic and heterometallic clusters, high-spin molecules and single molecule magnets ranging in nuclearity from two to forty four and with spin ground states as large as S = 61/2. The ligands, whose cluster coordination chemistry is discussed in this article, are 1,3-propanediol and its derivatives, diethanolamine and its derivatives, pyridine-2,6-dimethanol and the gem-diol form of di-2-pyridyl ketone. The structural diversity of the complexes stems from the ability of the ligands to adopt a variety of bridging coordination modes depending on the positions of the two hydroxyl groups in the molecule, the presence/absence of extra donor groups and on the reaction conditions. Examples of 'true' reactivity chemistry involving clusters of diol-type ligands are also given. The activation of pyridine-2,6-dimethanol and di-2-pyridyl ketone by 3d-metal centres towards further reactions seems to be an emergent area of synthetic chemistry.