The given study investigates and validates [hydroxy (tosyloxy)iodo]benzene (HTIB) mediated oxidative 1,2-aryl CÀ C migration in variegated α,β-unsaturated diaryl ketones. This oxidative-skeletal rearrangement ultimately outgrowth to α-aryl-β,β-ditosyloxy ketones in presence of CH 2 Cl 2 . The structure of products has been very well established using various spectral techniques 1 H & 13 C-NMR, IR and single crystal XRD. The generality of fascinating 1,2-aryl CÀ C migration was thoroughly investigated and verified by electronic (EDG/EWG) and steric factors on different derivatives of α,β-unsaturated diaryl ketones. Mechanism of 1,2-aryl CÀ C migration has also been supported by computational studies using B3LYP-D3 level of theory. Aesthetically this novel and unique three carbon component would expose a direct and conceptually robust strategy to access regioselective synthesis of 4,5-diaryl isoxazoles, 4,5-diaryl pyrazoles and 1,4,5-triaryl pyrazoles and also efficient access to desoxybenzoin and other important β,β-difunctionalized chemical entities.