1982
DOI: 10.1068/p110589
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Metaphor in Pictures

Abstract: Pictures can be literal or metaphoric. Metaphoric pictures involve intended violations of standard modes of depiction that are universally recognizable. The types of metaphoric pictures correspond to major groups of verbal metaphors, with the addition of a class of pictorial runes. Often the correspondence between verbal and pictorial metaphors depends on individual features of objects and such physical parameters as change of scale. A more sophisticated analysis is required for some pictorial metaphors, invol… Show more

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Cited by 205 publications
(89 citation statements)
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“…The elements belonging to this type have been called "pictorial runes" (Kennedy, 1982;Forceville, 2005) but are also known as "indicia" (Walker, 2000: Chap. 2), and "cartoon symbols" (McCloud, 2006: 125), while in their richly illustrated compendium of visual signs in comics, Gasca and Gubern (2001: 194) use the Spanish expression "símbolos cinéticos." As a first approximation, pictorial runes can be described as non-mimetic graphic elements that contribute narratively salient information.…”
Section: Introductionmentioning
confidence: 99%
“…The elements belonging to this type have been called "pictorial runes" (Kennedy, 1982;Forceville, 2005) but are also known as "indicia" (Walker, 2000: Chap. 2), and "cartoon symbols" (McCloud, 2006: 125), while in their richly illustrated compendium of visual signs in comics, Gasca and Gubern (2001: 194) use the Spanish expression "símbolos cinéticos." As a first approximation, pictorial runes can be described as non-mimetic graphic elements that contribute narratively salient information.…”
Section: Introductionmentioning
confidence: 99%
“…And inasmuch as multimodal representations (in the form of advertising, videoclips, games, TVformats, mainstream films, animation) travel faster and more easily across the world than verbal ones, examining their metaphorical manifestations will help focus on what remains stable and what changes in cross-cultural communication. Furthermore, such work may provide the starting point for how other tropes besides metaphor can assume multimodal appearances (e.g., metonymy, irony, hyperbole, oxymoron, see Kennedy 1982;Gibbs 1993;Teng and Sun 2002). Here the analysis of multimodal metaphor ties in with the study of rhetoric.…”
Section: Discussionmentioning
confidence: 99%
“…A type of monomodal metaphor that has more recently become the subject of sustained research is pictorial or visual metaphor. 1 An early discussion of metaphor in pictures is Kennedy (1982). The perception psychologist Kennedy takes "metaphor" in the all-encompassing sense of what literary scholars call a "trope" or a "figure of speech" (and which Tversky 2001 calls "figures of depiction") and identifies some 25 types, including "metonymy," "hendiadys," and "litotes."…”
Section: Multimodality Versus Monomodalitymentioning
confidence: 99%
“…Here we can only give a preliminary account. We see forms as serving several functions; they can depict (e.g., pictorial representations), be metaphoric (e.g., motion lines, see Kennedy, 1982;Kennedy, Green, & Vervaeke, 1993), or be symbolic (e.g., some aspects of abstract thoughts and emotions being represented by a circle). Establishing a symbolic relation between a form and a referent is a matching task in which the signified is fitted to a signifier.…”
Section: Discussionmentioning
confidence: 99%