Metaphors Otumfoɔ Lives by: A Cognitive Linguistic Study of Metaphors in some Addresses by Otumfoɔ Osei Tutu ii, Asantehene

Afreh, Esther Serwaah

doi:10.1163/23526416-00401004

Cited by 4 publications

(5 citation statements)

References 10 publications

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“…Najafian and Ketabi (2011) and Faizan (2019) looked at the relationship between advertisement and ideologies embedded in the use of linguistic and semiotic modes. Others like Afreh (2017) and Anim-Ayeko ( 2011) also looked at the use of conceptual metaphors in advertisement and how to explore both the visual and verbal mechanism for the realization of these metaphors. Unfortunately, most of these works focused on the semiotic modes of advertisement without any consideration to the linguistic features in the text.…”

Section: Doimentioning

confidence: 99%

Using Language as a Persuasive Tool in Promoting Alcoholic Drinks in Ghana

Awoonor-Aziaku,

Attiye

2023

JSS

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This paper did a linguistic analysis of names of Ghanaian alcoholic drinks as well as their communicative functions. The study used six alcoholic drinks: "Adonko Atadwe Ginger Bitters", "Kasapreko Alomo Bitters", "Herb Afrik Gin Bitters", "JOY DADI Bitters", "Kpo keke" and "ᴐdehyeԑ Beer", advertised on billboards in three metropolitan assemblies: Cape Coast, Takoradi and Ho in Ghana. The texts on the billboards were taken randomly with a digital camera and stored on a computer, and were subsequently analysed qualitatively. All the fifty-four (54) advertised texts were used for the study. The study has shown that the names of the six alcoholic drinks are mostly concrete nouns made up of a group of words having either Beer or Bitters as the headwords. These headwords, Beer and Bitters, were modified by other nouns and adjectives borrowed mostly from the indigenous languages, Akan and Ga, and are also complemented by imperative sentences. It is clear from the study that the concrete nouns used to name the drinks are to create in the minds of the audience a mental image about the drinks, and also to make them develop some kind of taste and feeling for the drinks. The indigenous (local) words used as modifiers of the "Beer" and "Bitters" are to give a brand name and an identity to the dinks as well as make the audience have some kind of local attachment (a sense of Africanism) and a-we-feeling for the drinks. The imperative sentences are used to command, direct and order the audience, and therefore, compel them to buy the drinks. Finally, we can say that the manufacturers of the six alcoholic drinks used language skillfully to compel and persuade the public to patronise the alcoholic drinks. The increase in the in-take of alcoholic drinks in Ghana is, thus, largely due to the kind of names given to the drinks and how they are advertised on the billboards.

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Section: Doimentioning

confidence: 99%

Using Language as a Persuasive Tool in Promoting Alcoholic Drinks in Ghana

Awoonor-Aziaku,

Attiye

2023

JSS

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“…Afreh states that life is not only seen as an entity but as an agent that causes another entity to move from one place to another. 29 She uses the Akan expression below to support this position:…”

Section: Metaphormentioning

confidence: 99%

“…(3) Ↄbra de me aduru akyiri life take 1SG PERF-reach far 'Life has taken me far.' 30 It can be inferred from the above example that the person was living in a certain place, but s/he has moved to another place in order to achieve his/her purpose in life. People who are not comfortable in their place of abode embark on journeys with the hope of succeeding where they are going.…”

Section: Metaphormentioning

confidence: 99%

Examining the Metaphorical Extensions of hyɛ (a dress verb) in the Akan Language

Ntiamoah,

Akuamah,

Kusi

2023

EHASS

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In Akan culture, the act of getting dressed is typically expressed through the use of the verb hyԑ, meaning ‘wear’. This study thus examined the various literal and metaphorical interpretations of this verb in Akan communication. Through its ability to combine with different words, hyԑ can take on a wide range of meanings. The study drew data from the Legon-Zurich-Trondheim Akan Dictionary as well as interviews with four L1 speakers of Akan in the Offinso North District of the Ashanti Region of Ghana. The study was based on the Conceptual Metaphor Theory developed by Lakoff & Johnson. The verb hyԑ was used to derive some nominals through affixation and compounding. The evidence suggested that in addition to its basic meaning of dressing, the verb has taken on other metaphorical meanings such as being in a place, ordering/forcing someone, storing/preserving food, making something, covering, and bribing someone. These extended meanings of the verb, however, depend on the context in which the verb is used. This research has demonstrated that the dress verb is polysemous. It further concluded that when new words are derived from a verb, its basic meaning is either maintained or changes metaphorically. The study has implications for language learning since understanding the basic or metaphorical meaning of a word in a language impacts the understanding of the language in general. Keywords: Metaphorical extensions, dress verb, Akan language, Conceptual Metaphor Theory

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“…As far as we are aware, the studies available are Afreh (2011), Anim-Ayeko (2012, Ansah (2011 and and Afreh (2018). Afreh (2011) examines the metaphorical structure of the domain of death in Akan within the framework of the Conceptual Metaphor Theory (CMT).…”

Section: Introductionmentioning

confidence: 99%

“…Ansah (2014) also examines the role of culture in the metaphorical/metonymic conceptualizations of fear in Akan and English. Afreh (2018) explores the metaphors underlying some of the expressions of His Majesty OtumfoɔOsei Tutu II, Asantehene, within the framework of the Conceptual Metaphor Theory (CMT) and to demonstrate how the King subtly intertwines ideological values with metaphors in his addresses. This study will therefore be a contribution to the existing literature.…”

Section: Introductionmentioning

confidence: 99%

Nana Addo Dankwa Akuffo-Addo’s Inaugural Address: Conceptual Metaphors, Metonymies and Values to Celebrate a Presidency

Afreh¹

2022

JRSPELT

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This paper analyses the inaugural address by Nana Addo Dankwa Akufo-Addo, President of the Republic of Ghana with the aim to show the coherent conceptual organization underlying some of the expressions in the address. The study is conducted within the framework of the Conceptual Metaphor Theory (CMT), put forward by Lakoff and Johnson. Political discourse has been found to be rich in metaphors. The paper sought to identify any conceptual metaphors and metonymies, and how these inform us about aspects of the values and beliefs of the President and of Ghanaians in general. Among other things, three structural metaphors -the journey metaphor, the construction metaphor and the war metaphor were identified. The metaphors and metonymies were found to be based on images built from information derived from the socio-cultural environment.

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Metaphors Otumfoɔ Lives by: A Cognitive Linguistic Study of Metaphors in some Addresses by Otumfoɔ Osei Tutu ii, Asantehene

Cited by 4 publications

References 10 publications

Using Language as a Persuasive Tool in Promoting Alcoholic Drinks in Ghana

Using Language as a Persuasive Tool in Promoting Alcoholic Drinks in Ghana

Examining the Metaphorical Extensions of hyɛ (a dress verb) in the Akan Language

Nana Addo Dankwa Akuffo-Addo’s Inaugural Address: Conceptual Metaphors, Metonymies and Values to Celebrate a Presidency

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