“…Since the relationship between decision processes and outcomes is not a simple one, our study contributes to the emerging consensus regarding the need to build more complex theories concerning this relationship (Rajagopalan et al ., 1993; Elbanna, 2006; Elbanna and Child, 2007b; Dykes et al ., 2019; Strauch et al ., 2019; Elbanna et al ., 2020; Samba et al ., 2020) – and in particular – of the need to focus attention on the moderating role of contextual variables (Elbanna and Child, 2007a; Shepherd and Rudd, 2014). More specifically, linking to the literature on environmental factors and decision speed (Eisenhardt, 1989; Judge and Miller, 1991; Baum and Wally, 2003), we have developed a comprehensive context‐specific perspective (e.g., Goll and Rasheed, 1997 ; Mitchell et al ., 2011) on decision speed, by building theory concerning the likelihood of fast decision‐making yielding high quality outcomes across dynamic and munificent contexts.…”