2012
DOI: 10.1057/jt.2012.18
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Methodological issues in cross-cultural research: An overview and recommendations

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Cited by 78 publications
(56 citation statements)
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“…Both of these factors may have affected the performance of this group relative to the other experimental groups—although it is also worth noting that it would likely be impossible to recruit university‐level educated sample in rural Ghana. Similar issues relating to the difficulty of matching samples across different cultures are common in the cultural literature (Buil, De Chernatony, & Martínez, ). A second possible methodological concern relates to the test language.…”
Section: Discussionmentioning
confidence: 83%
See 1 more Smart Citation
“…Both of these factors may have affected the performance of this group relative to the other experimental groups—although it is also worth noting that it would likely be impossible to recruit university‐level educated sample in rural Ghana. Similar issues relating to the difficulty of matching samples across different cultures are common in the cultural literature (Buil, De Chernatony, & Martínez, ). A second possible methodological concern relates to the test language.…”
Section: Discussionmentioning
confidence: 83%
“…Similar issues relating to the difficulty of matching samples across different cultures are common in the cultural literature (Buil, De Chernatony, & Martínez, 2012). A second possible methodological concern relates to the test language.…”
Section: Discussionmentioning
confidence: 90%
“…To avoid interviewer bias (especially with regard to accent difficulties), interviewers whose native language was one of the languages used in the questionnaire were employed (Buil, de Chernatony, & Martinez, ). Data were gathered through personal interviews with foreign tourists conducted at central locations (e.g., airports, ports, hotels) over a six‐week period, with each interview lasting for approximately 10 minutes.…”
Section: Methodsmentioning
confidence: 99%
“…When undertaking cross cultural comparisons, sampling is crucial, not only determining which nations to sample, but which groups to sample within each nation (Buil et al, 2012).…”
Section: National Culturementioning
confidence: 99%
“…Bourdieu (1984) has shown that symbolic motivation varies significantly as a function of socio demography within a nation: even within a culture symbols signify different things to different social groups. Accordingly, in cross-cultural analysis sampling is crucial: not only consideration of where to sample but who to sample; random sampling is of little use in cross cultural work as it mixes cultural (horizontal) and social (vertical) motivation (Buil et al, 2012). Hofstede (1984) shows for example how the PDI index for low income groups in low PDI nations, is similar to those exhibited by the more affluent in high PDI nations; the indices only work comparatively at a collective national level.…”
mentioning
confidence: 99%