Methodologies for Monitoring the Digital Marketing of Foods and Beverages Aimed at Infants, Children, and Adolescents (ICA): A Scoping Review

Lara-Mejía, Vania; Franco-Lares, Bianca; Lozada-Tequeanes, Ana Lilia; Villanueva-Vázquez, Casandra; Hernández‐Cordero, Sonia

doi:10.3390/ijerph19158951

Cited by 4 publications

(3 citation statements)

References 64 publications

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“…The methodology included a workshop with international experts on the Code, digital marketing, and legislation. Based on the consultations and the experiences of our research group,17 18 the protocol for this scoping review study was developed. The complete process of the broader research project will be described in another publication.…”

Section: Methodsmentioning

confidence: 99%

Legislation on marketing of breast-milk substitutes in digital and social media: a scoping review

et al. 2023

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Innovative and continuously changing methods of digital marketing are routinely used to reach young women and their families with advertisements that normalise infant artificial feeding and undermine breastfeeding. Legislation and provisions regulating digital and social media marketing are limited across countries. The aim of this scoping review was to systematically identify and summarise worldwide legislation implemented to regulate breast-milk substitutes (BMS) marketing on digital and social media, as well as identifying areas of opportunity to strengthen and improve it. Documents published from January 2012 to April 2022 were examined using search strategies including multiple databases and citation tracking. A total of 127 sources were evaluated, and only 28 documents from 24 countries meeting the inclusion criteria were retained. Most of the reviewed documents explicitly stated that digital marketing was prohibited (n=23), as opposed to being regulated only, with prior approval from the relevant authorities in each country. Regarding monitoring, from the countries included in this scoping review, only 14 of 24 (58.3%) stipulate a monitoring process for compliance with legal measures and have designated an actor responsible for monitoring. In addition, 22 of 24 (91.6%) countries included have defined sanctions, but only 17 (70%) countries specify the entity responsible for enforcement. The results highlight the urgent call for the explicit regulation of BMS marketing in digital and social media worldwide, as well as the public documentation of such legal measures. Likewise, it is important that there are effective, transparent and free of commercial influence national monitoring systems used to ensure compliance with legal measures.

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Section: Methodsmentioning

confidence: 99%

Legislation on marketing of breast-milk substitutes in digital and social media: a scoping review

et al. 2023

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“…Digital media presents unique challenges for investigating the direct effects on both acute and long-term outcomes ( 144 ). The use of data to personalize food and beverage marketing, targeting of specific groups, lack of paid advertising disclosure, and user generated content complication the quantification of exposure and require invasive methods to track long term exposure ( 14 , 145 ).…”

Section: Long-term Impactsmentioning

confidence: 99%

The food and beverage cues in digital marketing model: special considerations of social media, gaming, and livestreaming environments for food marketing and eating behavior research

Maksi,

Keller,

Dardis

et al. 2024

Front. Nutr.

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Digital marketing to children, teens, and adults contributes to substantial exposure to cues and persuasive messages that drive the overconsumption of energy dense foods and sugary beverages. Previous food marketing research has focused on traditional media, but less is known about how marketing techniques translate within digital platforms, such as social media, livestreaming, and gaming. Building upon previous theories and models, we propose a new model entitled food and beverage cues in digital marketing (FBCDM). The FBCDM model specifies key marking elements and marketing integration strategies that are common on digital platforms and are hypothesized to enhance the effects of advertising and incentive sensitization process. FBCDM also categorizes measurable outcomes into three domains that include brand, food, and social outcomes. Additionally, repeated marketing exposure and the resulting outcomes are hypothesized to have long term consequences related to consumer markets, consumption behavior, culture, and health. We include a discussion of what is currently known about digital marketing exposure within the outcome domains, and we highlight gaps in research including the long-term consequences of digital marketing exposure. The FBCDM model provides a conceptual framework to guide future research to examine the digital marketing of food and beverages to children and adolescents in order to inform government and industry policies that restrict the aggressive marketing of products associated with obesity and adverse diet related outcomes.

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“…La promoción de fórmulas comerciales infantiles no es nueva, pero con el desarrollo del entorno digital sus tácticas se han sofisticado para eludir el CICSLM y perfilar clientes, segmentar audiencias y focalizar estrategias de marketing (2,21,31,42) . Aunque difícilmente distinguible, observamos que el contenido promocional es omnipresente.…”

Section: Discusionesunclassified

Marketing digital de fórmulas comerciales infantiles en Argentina: un estudio etnográfico digital

Demonte,

Bruno,

Nessier

et al. 2024

SCOL

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Si bien es extendida la evidencia de los beneficios de la lactancia materna, diversos son los desafíos para iniciarla y sostenerla. Las empresas productoras de fórmulas infantiles utilizan estrategias de marketing violatorias de las regulaciones existentes, contribuyendo a su temprano abandono. Exploramos la exposición al marketing digital de las fórmulas infantiles en Argentina mediante el análisis de las interacciones de la población con las marcas y las huellas de dichas interacciones en conversaciones entabladas en grupos de Facebook durante 2022, desde un enfoque cualitativo basado en la etnografía digital. Los resultados muestran que las empresas despliegan tácticas elusivas de las regulaciones y buscan el contacto con las madres. Las usuarias no interactúan con las cuentas, pero están expuestas a sus estrategias dado el correlato entre los atributos del producto presentes en la publicidad con sus motivaciones y aspiraciones. Los mediadores entre el marketing y las madres son los profesionales médicos, utilizados como recursos del marketing. Concluimos que las autoridades deben promover nuevos acuerdos sobre las prácticas de los profesionales médicos y desarrollar regulaciones teniendo en cuenta los entornos digitales.

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Methodologies for Monitoring the Digital Marketing of Foods and Beverages Aimed at Infants, Children, and Adolescents (ICA): A Scoping Review

Cited by 4 publications

References 64 publications

Legislation on marketing of breast-milk substitutes in digital and social media: a scoping review

Legislation on marketing of breast-milk substitutes in digital and social media: a scoping review

The food and beverage cues in digital marketing model: special considerations of social media, gaming, and livestreaming environments for food marketing and eating behavior research

Marketing digital de fórmulas comerciales infantiles en Argentina: un estudio etnográfico digital

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