The development of professional competencies of personnel is an important task for modern organizations. And its effective solution is facilitated by the emerging opportunity to use artificial intelligence, with the help of which the boundaries of access to the latest tools and training technologies are expanding, allowing personnel to adapt to changes and prepare them to solve current problems and achieve strategic goals. Also, the use of digital services and tools opens up broad prospects for ensuring continuous training and development of personnel, which helps to increase the value of human capital in the organization. One of the promising innovations using artificial intelligence is chat bot technology, which provides quick information search, improves adaptation and communication processes, activates human potential, and helps improve learning efficiency through additional interaction with people through text messages. The article presents a summary of the experience of organizations in using chat bot practices in the HRM system. The implementation of the chat bot technology saves labor costs and allows companies' management to personalize training, provide staff with highly intelligent support, free up their time from performing routine tasks, maintain a high level of interactivity in the learning process, while continuously monitoring the acquisition of knowledge by employees with receiving feedback. The following methods were used for the study: analysis, synthesis, comparison, graphic description, structuring, modeling, visualization. The authors have developed algorithms for working with requests for personnel training. It has been shown that the implementation of chat bot technology saves labor costs and increases the efficiency of work with internal clients of the HR department. The authors calculated the effectiveness of the chat bot by reducing the time spent processing applications from internal clients of the HR department. In further research, it is