Methodology for Assessing the Digital Image of an Enterprise with Its Industry Specifics

Abstract

This study provides a framework for the comparative assessment of the key industry aspects of competitiveness among logistics services and the logistics systems of enterprises in the informational environment. Frequently, the relationships between a consumer and a company created by means of the informational environment determine how the enterprise positions itself in the market. For instance, the evaluation of a company’s representation in the information field is an essential aspect of determining the company’s competitiveness. The study suggests a set of special metrics for measuring the representation of digital components and other aspects of an enterprise’s digital image via data gathering and analysis of the most encountered tokens. The proposed automated analysis algorithm allows companies to examine their image in the digital environment and implement effective decisions. The functionality of the algorithm fosters data collection, helping to form the desired image of the company. Tokens of several thematic groups on social media are collected during the process, and the most significant of them that are valuable for the competitiveness of the enterprise are extracted. The outcome can be used for the tracking of the dynamics of key parameters of an enterprise’s image and for conducting a comparative analysis of the digital image of its competitors.

Risk Modeling in the Oil and Gas Industry

“…This specificity produces the problem of insufficient statistical arrays for the training of statistical models with sufficient predictive accuracy. Thus, the most appropriate is the use of imitation modeling, which will allow us to model the current conditions of functioning of the industry's enterprises and thus estimate the most likely values of the considered risk parameters (Rodionov et al, 2022). For these purposes Monte Carlo simulation can be used.…”

The digital image and company’s value

“…Неотъемлемым атрибутом жизнедеятельности компании в цифровой экономике становятся коммуникации в интернет-пространстве, в том числе за счет раскрытия информации о цифровой трансформации своего бизнеса. Вопросы управления позиционированием компании в цифровом пространстве с точки зрения формирования ее стоимости являются актуальными, например, с учетом недостатка измерительных инструментов цифрового образа компании [Rodionov et al, 2022].…”

Social Media’s Role in Achieving Marketing Goals in Iran during the COVID-19 Pandemic

“…With the appropriate marketing strategy in SM, one can attract a large audience and grow one's business. Due to the popularity of SM, a presence on and marketing via SM will be useful for almost any business; however, SMM is not a direct sales channel; rather, it is only a tool to increase sales (Salam et al 2021;Tajvidi and Karami 2021;Rodionov et al 2022). The pervasiveness of the internet has led to the emergence of SMM as a new platform for digital marketing activities.…”