Methodology for validating the type of Porter's generic strategy implemented by the company and its relationship with project management

Abstract

Among the critical success factors for companies, establishing a clear strategy and effectively executing management practices stand out. However, the literature suggests that these components present significant challenges in practical management. This research emerges from the necessity to validate a tool that can identify whether a company implements any form of strategy, particularly based on Porter's generic strategies, while also assessing the utilization of projects as a management tool. Methodologically, the study adopts a mixed-method approach. An eight-step process is devised to validate the instrument from three distinct perspectives: content validity through expert judgment, content validity and reliability through test and retest (qualitative approach), and reliability through the computation of Cronbach's Alpha (quantitative approach). The findings indicate that the questionnaire demonstrates content validity through expert judgment, with an acceptance rate of 93.75%. Content validity and reliability, as measured through test and retest, exhibit a variability of 3.1%, while Cronbach's Alpha for the evaluated constructs ranges from 0.7 to 0.9. Thus, the proposed instrument is validated.