Methodology of effective application of Big Data and Data Mining technologies as an important anti-crisis component of the complex policy of logistic business optimization

Abstract

Krasnyuk M. T., Hrashchenko I. S., Kustarovskiy O. D., Krasniuk S. O. Methodology of effective application of Big Data and Data Mining technologies as an important anti-crisis component of the complex policy of logistic business optimization Економічні горизонти № 3(6)'2018Abstract. The purpose of the research is divided into two, sequential and related phases: a) development and configuration of a comprehensive policy of optimization of the logistic business as an integral part of the anti-crisis measures, taking into account the domestic national specifics, sector specifics of the transport industry in the current systemic political and macroeconomic crisis; b) considering the importance of optimizing the information management of the logistic company (as an important component within the framework of the developed anti-crisis optimization policy). The next goal of the article is to develop a methodology for hybrid effective use of innovative technologies of Big Data and Data Mining within the framework of adaptive logistic information system for logistic companies. Methodology. Special attention is paid to optimization of information management of a logistic company (8th and 9th stages within the framework of the above-mentioned policy of optimization of logistic business) with the use of innovative technologies Big Data and Data Mining. Results. Taking into account the negative influence of the global, national and sectoral factors of management, the authors, taking into account the current political and macroeconomic crisis, offered a comprehensive policy of optimizing logistic business (consisting of 9 detailed stages) as an integral part of the anti-crisis policy of the logistic company. Taking into account the specialty chosen by the authors (Mathematical methods, models and information technologies in the economy), within the framework of which scientific research is carried out, special attention is paid to optimization of information management of a logistic company (8th and Математичні методи, моделі та інформаційні технології в економіці ISSN 2522-9273; e-ISSN 2616-5236 122 http://eh.udpu.edu.ua № 3(6)'2018 Економічні горизонти9th stages within the framework of the above-mentioned policy of optimization of logistic business) with the use of innovative technologies Big Data and Data Mining. Practical meaning. The obtained results are relevant and applicable not only for local logistic companies, but also for international applications in the context of projected global macroeconomic and current national crisis phenomena. Prospects for further research. The prospect of further practical use of the obtained results confirms that the above results have already been used by the authors in designing an adaptive logistic information system for domestic companies, and the manuscript of authors' design decisions has already been submitted for publication and review.

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