Abstract:The purpose of the article is to analyze the methods used to substantiate strategic alternatives for the development of a trade enterprise. The importance of choosing and implementing a competitive strategy for trade enterprises is emphasized as a basis for creating, preserving and strengthening competitive positions in the long term. The essence of such tools of strategic analysis as SWOT-analysis, SPACE-analysis, GAP-analysis is considered, the peculiarities of their application, advantages and disadvantages… Show more
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