“…Two previous perinatalneonatal randomized controlled trials reported that "active" dissemination methods were more effective than "usual" (ie, continuing medical education lectures and unfocused diffusion of recommendations, publications, and discussion) methods in changing processes. 6,27 Ferguson et al 28 reported that a low-intensity QI effort consisting of (1) identification of a local opinion leader, (2) notification by call-to-action letters, (3) an evidence basis for the desired practice, (4) comparison of site-specific performance data between regional/national benchmarks, (5) an action plan for QI, and (6) establishment of contact information was effective in raising process measures in coronary artery bypass patients nationally over a range of process use rates that approximates those observed in our trial. The CPQCC strategy represents a composite of program techniques that have been shown to successfully and efficiently influence physician behavior.…”