This article presents a study that aims to promote the success of software development projects using the agile approach efficiently in the requirements specification stage. The objective of the research is to implement as a strategy the definition of User Stories proposed by the agile approach. The case study presents the academic project "Acanmul", a comprehensive solution developed with emerging technological tools that lead to easy access and availability of tourist information from the state of Campeche, Mexico. During the development of the Acanmul software product, the implementation and start-up of the roles, artifacts, events, tools and techniques provided by the Scrum framework that ensure the agile management of the project during its execution and, in addition, favor the development of generic and disciplinary competencies in the area of project management. In this way, it is ensured that the development of the Acanmul software can collect and determine the specific requirements of the own needs for the reactivation of social, economic and commercial processes in the state and, therefore, in the country.