Proceedings of the 2000 IEEE International Conference on Management of Innovation and Technology. ICMIT 2000. 'Management in Th
DOI: 10.1109/icmit.2000.917380
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Metrics for rating the "level" of new product development activity (for mass and batch produced products)

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Cited by 3 publications
(3 citation statements)
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“…Out of the 220 total sent out for the survey, 32 were declined, 38 were undelivered and 106 were returned. Thus, the overall response rate was about 26.5 per cent, which is quite satisfactory for this kind of research survey (Bauly, 2000). Furthermore, results from the returned responses showed that out of the 106 SMEs, only 52 per cent of them had, to some extent, implemented some QM practices, while 33 per cent had not introduced these practices.…”
Section: Analysis Preliminary Analysismentioning
confidence: 79%
“…Out of the 220 total sent out for the survey, 32 were declined, 38 were undelivered and 106 were returned. Thus, the overall response rate was about 26.5 per cent, which is quite satisfactory for this kind of research survey (Bauly, 2000). Furthermore, results from the returned responses showed that out of the 106 SMEs, only 52 per cent of them had, to some extent, implemented some QM practices, while 33 per cent had not introduced these practices.…”
Section: Analysis Preliminary Analysismentioning
confidence: 79%
“…2 shows the importance of NPD activities carried out in these companies using five colors presenting not important to very important. These activities are: 1) Market launch 2) Production start-up 3) Pre-mass production business analysis 4) Trial production 5) General market product testing 6) Focus group product testing 7) In-house screening 8) Product development Proceedings of the 2008 IEEE IEEM 9) Business analysis 10) Marketing research 11) Preliminary technical assessment 12) Preliminary market assessment 13) Initial screening for new product selection Product development and preliminary technical assessment are the two activities among all that rated by most of the companies as either important or very important, suggesting the importance of these two activities in determining the success of a new product. Apart from the activities listed, respondents added activities including adoption of customers' requirement and development based on customers' evaluation.…”
Section: B Product Development Processmentioning
confidence: 99%
“…The need for NPD in the industries especially manufacturing has been discussed extensively by Bauly [2,3]. The involvement in NPD is believed to be able to increase the business activity and investment of the parent companies of those multinational companies (MNCs) based overseas, as the local subsidiary manufacturing companies carrying out NPD provides more business opportunity in the region.…”
Section: Introductionmentioning
confidence: 99%