“…It has been argued that there has been an influential movement since the mid-1980s, of males being exposed to increasingly muscular physiques within the media (Mishkind, Rodin, Silberstein & Striegle-Moore, 1986), with a trend towards male depictions becoming increasingly muscular in both size and definition (Andersen & DiDomenico, 1992;Grogan, 2016;Hatoum & Belle, 2004;Leit, Pope & Gray, 2001;Pope, Phillips & Olivardia, 2000;Thompson & Cafri, 2007). By the 1990s, magazines increasingly focused on male appearance (Boni, 2002) and depicted men as sexual objects (Hall, 2015;Kimmel & Tissier-Desbordes, 1999;Rohlinger, 2002). Further, though attractive male leads have always been part of culture, since the 1980s, top grossing male movie actors' physiques have shown a trend toward increasing muscularity; a characteristic that is often associated with them being more aggressive, romantically successful, and obtaining more positive outcomes (Morrison & Halton, 2009) Thus it is thought as a consequence, men have begun to change their opinion about what is considered the ideal size, to reflect increased muscularity in an effort to conform to portrayed norms (Gattario et al, 2015;Leit et al, 2001;Raevuori, Lesli-Rahkonen, Bulik, Rose, Rissanen, & Kaprio, 2006).…”