The hydrolysis reaction rate of p-nitrophenyl benzoate (p-NPB) has been examined in aqueous buffer media of pH 9.18, containing surfactants, cetyltrimethylammonium bromide (CTAB) and chloride (CTAC), or sodium dodecyl sulfate (SDS) at 35°C. Although the rate constant [log (k/s −1 )] of p-NPB hydrolysis has once decreased slightly below the critical micelle concentration (CMC) value for CTAB and CTAC, it has begun to increase drastically with micellar formation. With increasing concentrations larger than the CMC value, the log (k/s −1 ) value has reached the optimal value, i.e., a 140-and 200-fold rate acceleration for CTAB and CTAC, respectively, compared to that without a surfactant. Whereas the anionic surfactant, SDS, has caused only a gradual rate deceleration in the whole concentration range (up to 0.03 mol dm −3 ). Increases in pH of the buffer have resulted in increases of the hydrolysis rate. In the CTAB micellar solution, the remarkably enhanced rate has been retarded significantly by the addition of only 0.10 mol dm −3 bromide salts. The effects of rate retardation caused by the added salts follows in the order of NaBr > Me 4 NBr > Et 4 NBr > Pr 4 NBr > n-Bu 4 NBr. In the absence of surfactant, however, the addition of the bromide salts has accelerated the hydrolysis rate, except for the metallic salt of NaBr, with the order of Me 4 NBr < Et 4 NBr < Pr 4 NBr < n-Bu 4 NBr. In the CTAC micellar solution, similar rate retardation effects have been observed in the presence of chloride salts (NaCl, Et 4 NCl, and n-Bu 4 NCl). The effects of added salts have