Arguably, a doom and gloom narrative, which emphasizes problems, costs and adverse impacts, is the most dominant narrative about climate change. Narratives are socially constructed "stories" that make sense of events and phenomena, integrating them into worldviews (van der Leeuw 2019). By doing so, narratives shape preferences and opinions giving direction to human action (Fløttum and Gjerstad 2017). In the context of climate change, it is widely acknowledged that narratives, rather than climate information per se, play the decisive role in motivating or demotivating climate action (Chapman et al. 2017; Fløttum and Gjerstad 2017; Hulme 2009; Moser 2010). Consequently, there has been intense debate about whether the doom and gloom narrative is counterproductive for climate action as fear may demotivate climate action (Chapman et al. 2017). Conversely, narratives can also empower people to act upon problems such as climate change. In this context, Tàbara et al. (2018), for example, put forward the notion of transformative narratives, which are bottom-up narratives that tell a positive and engaging story, articulate a vision of "where we want to go" and provide solutions for attaining this vision, rather than articulating problems to avoid. This special issue focuses on transformative narratives for climate action that highlight economic and other opportunities in climate action. The narratives have been co-developed and empirically validated in the GREEN-WIN project, an international transdisciplinary research collaboration supported by the EU from