Unsmoked Wiltshire bacon was produced with and without nitrate and with different concentrations of nitrite. Micrococci, Moraxella spp. and Moraxella‐like organisms were the most common bacteria on the bacon after maturation when there was little difference between the microflora of the various back bacon. Collar bacon cured without nitrate carried much higher numbers of Moraxella spp. than that cured with nitrate. Micrococci and lactic acid bacteria usually predominated after vacuum‐packed storage. Inclusion of nitrate in the cure increased the numbers of micrococci but did not reduce stability on storage. The highest numbers of lactic acid bacteria were present on bacon containing the lowest initial concentration of nitrite (34 parts/106) and it is thought that nitrite may delay the souring which these bacteria cause in vacuum‐packed bacon.