The direct hydrogen peroxide (H 2 O 2 ) product from H 2 and O 2 is a promising anthraquinone replacement because it is environmentally friendly and has a high atom efficiency. Experimental and theoretical studies have proven that optimizing the adsorption of the critical intermediate OOH* on the metal site significantly promotes the further protonation of this intermediate and inhibits the O−O bond cleavage, thus enhancing the activity and selectivity. Redistributing the charge density of active sites to tuning the d-band center of the metal could effectively modulate the intermediates adsorption, and thus regulate the catalytic efficiency. Herein, we show that a Lewis acid (ZnCl 2 solution) induces abundant oxygen vacancies (Ovs) on the TiO 2 surface, which results in a reversal of charge transfer from TiO 2 −Ov support to the Pd atom, generating an electron-rich Pd configuration. Compared with pristine Pd/TiO 2 , Pd/TiO 2 −Ov possesses higher H 2 O 2 selectivity and productivity, with values of 80.7% and 186 mol kg cat −1 h −1 , respectively. In addition, Pd/TiO 2 −Ov maintains stability during the six cycles reaction due to its high resistance to the leaching of Pd species. Theoretical calculations reveal that the reversed charge transfer downshifts the d-band center of Pd, which promotes O 2 adsorption on the Pd surface and weakens the OOH* intermediates adsorption. Thus, the energy barrier for the hydrogenation of the OOH* intermediate is significantly decreased, and the O−O band cleavage is inhibited. This study reports a reversal of charge transfer tuning the d-band center of the active site for efficient direct H 2 O 2 synthesis, which may provide insight for designing high-performance catalysts. KEYWORDS: direct H 2 O 2 synthesis, reversed charge transfer, electronic-rich Pd surface, d-band center, adsorption energy of OOH*