“…For Schofield (2003 then, vagueness possesses a generative potential where novel activity can be engaged and experimented with. For some, of course, this is not a particularly new perspective (see for example, Potrac & Jones, 2009a, 2009bHemmestad, Jones, & Standal, 2011;Jones et al, 2011), although as evidenced by the above-cited work, it seems to garner only limited engagement. An underlying purpose of this article, therefore, is to build on the paucity of previous related work in order to construct an ever-more credible case for coaching as a dynamic, contested and political activity.…”