The relationship between ¢tness and parental similarity has been dominated by studies of how inbreeding depression lowers fecundity in incestuous matings. A widespread implicit assumption is that adult ¢tness (reproduction) of individuals born to parents who are not unusually closely related is more or less equal. Examination of three long-lived vertebrates, the long-¢nned pilot whale, the grey seal and the wandering albatross reveals signi¢cant negative relationships between parental similarity and genetic estimates of reproductive success. This e¡ect could, in principle, be driven by a small number of low quality, inbred individuals. However, when the data are partitioned into individuals with above average and below average parental similarity, we ¢nd no evidence that the slopes di¡er, suggesting that the e¡ect is more or less similar across the full range of parental similarity values. Our results thus uncover a selective pressure that favours not only inbreeding avoidance, but also the selection of maximally dissimilar mates.