Differential cross sections and analyzing powers for elastic scattering from, and for inelastic proton scattering to a set of 2 + 1 states in, 12 C, 20 Ne, 24 Mg, 28 Si and 40 Ca, and for a set of energies between 35 to 250 MeV, have been analyzed. A g-folding model has been used to determine optical potentials and a microscopic distorted wave approximation taken to analyze the inelastic data. The effective nucleon-nucleon interactions used to specify the optical potentials have also been used as the transition operators in the inelastic scattering processes. Shell and large space Hartree-Fock models of structure have been used to describe the nuclear states.