Large liquid helium clusters (He L , n+10) produced in a supersonic jet are doped with alkali atoms (Li, Na, K) and characterized by means of laser induced fluorescence. Each cluster contains, on average, less than one dopant atom. Both excitation and emission spectra have been recorded. The observed excitation spectra are analyzed, calculating the transitions within an approach based on the hypothesis that the chromophores are trapped in a dimple on the cluster's surface as predicted by the theoretical calculations of Ancilotto et al. [9]. The results of the model calculations are in good qualitative agreement with the experimental findings. In spite of the very weak binding energy (a few cm\), some of the excited atoms remain bound to the surface, provided the excitation occurs at frequencies not too far from the alkali's gas phase absorptions. These bound-bound excitations produce very broad, red shifted emission spectra. At other, blue shifted frequencies, the excited atoms desorb from the cluster's surface, giving rise to unshifted, free atom, emission spectra. The heavier alkali metals (Na, K) show, compared to the calculations, an additional broadening which is attributed to surface excitations on the helium droplet.