The aim of the present study is to investigate the potential of sea water as a feasible alternative to produce alkali-activated fly ash material. The alkali-activated fly ash binder was fabricated by employing conventional pure water, tap water, and sea water based alkali activating solution. The characteristics of alkali-activated materials were examined by employing compressive strength, mercury intrusion porosimetry, XRD, FT-IR, and 29Si NMR along with ion chromatography for chloride immobilization. The results provided new insights demonstrating that sea water can be effectively used to produce alkali activated fly ash material. The presence of chloride in sea water contributed to increase compressive strength, refine microstructure, and mineralogical characteristics. Furthermore, a higher degree of polymerization on the sea water-based sample was observed by FT-IR and 29Si NMR analysis. However, the higher amount of free chloride ion even after immobilization in sea water-based alkali-activated material, should be considered before application in reinforced structural elements.