“…While a comprehensive big qual literature review is beyond the scope of this methodological essay, our initial review of large-scale qualitative and mixed methods studies conducted in the last 5 years uncovered research in a broad range of disciplines including agriculture (e.g., Charatsari & Papadaki-Klavdianou, 2017), business (e.g., St-Hilaire, Gilbert, & Lefebvre, 2018), environmental protection (e.g., Lynn, 2017), health and medicine (e.g., Hurst et al, 2016;Jenkins, Slemon, Haines-Saah, & Oliffe, 2018;Mayberry, 2016), public safety (e.g., Kerrison, Cobbina, & Bender, 2018), sociology and anthropology (e.g., Knight, Cottrell, Pickering, Bohren, & Bright, 2017;Manning & Greenwood, 2018;Reed, Strzyzykowski, Chiaramonte, & Miller, 2018), and education (e.g., Brower et al, 2017;Rutledge, Cohen-Vogel, & Osborne-Lampkin, 2012;Calma, 2013;Eta, Kallo, & Rinne, 2018;LaPointe-McEwan, DeLuca, & Klinger, 2017). Our initial review also showed that fewer than half of big qual studies involved primary data collection in the field.…”