“…There is a large literature studying the role of intermediaries in online markets (e.g., Brynjolfsson and Smith 2000;Morton, Zettelmeyer, and Silva-Risso 2001;Brown and Goolsbee 2002;Brynjolfsson, Hu, and Smith 2003;Baye, Morgan, and Scholten 2003;Ellison and Ellison 2009; Quan and Williams 2016), 5 and in financial markets, banking, and asset pricing (e.g., James 1987, Diamond 1984, He and Krishnamurthy 2013Brunnermeier and Sannikov 2014;Gavazza 2016). 6 Intermediation also plays an important role in labor markets (e.g., Stanton and Thomas 2016), agrifood chains (e.g., Lee, Gereffi, and Beauvais 2012), facilitating trade (e.g., Ahn, Khandelwal, and Wei 2011), and certifying information in markets with adverse selection (e.g., Biglaiser 1993;Lizzeri 1999;Biglaiser, Li, Murry, and Zhou 2017). Relative to these papers, our contribution is to estimate the welfare implications due to the presence of intermediaries in the industry, accounting for the change in the market structure created by the presence of the intermediaries and the additional services that intermediaries offer to consumers which differentiates their products from the ones of the manufacturers.…”