“…According to pregnant smokers, reasons for their reluctance to engage with smoking cessation services include negative feelings about smoking cessation services and speaking with someone face-to-face, and/or having difficulties accessing 6 health care facilities (Herberts & Sykes, 2012;Ingall & Cropley, 2010;Ussher, Etter, & West, 2006). Barriers identified by HCPs include lack of time and competing priorities during appointments, fear of causing guilt and shame, and putting extra pressure on pregnant smokers (Abatemarco, Steinberg, & Delnevo, 2007;Beenstock et al, 2012;Herberts & Sykes, 2012;Price, Jordan, & Dake, 2006;Thyrian et al, 2006). …”