Milenial Interests on Islamic Insurance: The Role of Mobile Service and Satisfaction

Abstract

This research aims to predict millennial interest in using sharia insurance product mobile services in terms of usability dimensions (Safe, Convenient, Practical) and attractiveness (Visual, Price, Product) dimensions to interest in sharia insurance products through satisfaction mediation. This research observes 212 millennial respondents aged 20-37 years. By utilizing the SEM-PLS method, this research examines the feasibility of models and hypotheses. Estimation results reveal that millennials are interested in Islamic insurance mobile services based on the quality of practical and convenient mobile services, which has a positive value on satisfaction and interest in using Islamic insurance product mobile services. Thus, this research succeeded in renewing the view of the interests of insurance millennials. This research suggests the importance of the Islamic insurance industry in developing strategies designed to engage millennial customers with better service and increase their confidence in Islamic insurance mobile services.

Sharia housing and millennials in Indonesia: Between religious and economic motives

“…The majority of studies on millennials still focus on the relationship between millennials and sharia products in general, whereas this article focuses more specifically on millennials and sharia housing. More specifically, research has examined millennial interest in sharia products, especially Islamic banks (Bakry, Masse & Arake 2021; Syafrida, Aminah & Awaludin 2020), halal tourism (Supaijo & Fermansyah 2019), Islamic insurance (Belianti, Alim & Awaliyah 2019) and the linkage of millennial Islamic economic literacy with the choice of sharia products (Wijayanti & Hidayat 2020). Another study This article aims to discover why young people in Indonesia choose Islamic faith-based (sharia) housing that is more homogeneous than conventional housing.…”