2021
DOI: 10.3390/ani11041059
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Milk Quality and Animal Welfare as a Possible Marketing Lever for the Economic Development of Rural Areas in Southern Italy

Abstract: The aim of the present work was to investigate the consumers’ willingness to pay (WTP) for dairy products obtained by grazing animals or fed with a high forage/concentrate ratio diet. To this aim, a survey was carried out on Italian consumers in the Campania Region and data collected were analyzed both by simple descriptive statistics and by an econometric model. Our results highlight that young age, knowledge of milk properties, and a healthy lifestyle are extremely important components in determining a highe… Show more

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Cited by 15 publications
(9 citation statements)
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“…Sheep and goat farming in Italy is generally characterized by a mixed production: the main one is milk, whereas meat is considered a secondary product; the consumption of lamb meat is occasional and seasonal, punctuated by religious holidays, such as Christmas and Easter [ 40 ]. Mostly, these are semi-intensive farms, thanks to the grazing of the animals, which are allocated in the stables during the coldest periods [ 41 ]. Thus, the feeding of livestock is mainly managed through grazing activities, with possible additions of feed in periods in which free access to land used for grazing is not possible or in the case in which adverse climatic conditions have affected its availability.…”
Section: Discussionmentioning
confidence: 99%
“…Sheep and goat farming in Italy is generally characterized by a mixed production: the main one is milk, whereas meat is considered a secondary product; the consumption of lamb meat is occasional and seasonal, punctuated by religious holidays, such as Christmas and Easter [ 40 ]. Mostly, these are semi-intensive farms, thanks to the grazing of the animals, which are allocated in the stables during the coldest periods [ 41 ]. Thus, the feeding of livestock is mainly managed through grazing activities, with possible additions of feed in periods in which free access to land used for grazing is not possible or in the case in which adverse climatic conditions have affected its availability.…”
Section: Discussionmentioning
confidence: 99%
“…Campania region has a considerable heritage in terms of typical and valuable productions which imply a great degree of entrepreneurial skills on the part of the producers themselves. The protection of the peculiarities of those productions is considered a strong lever for the marketing and affirmation of the products on the market (Infascelli et al, 2021).…”
Section: Cilentana Breed Production Performancementioning
confidence: 99%
“…Several studies focus on consumers' intention to buy Faw products, highlighting the related willingness to pay (WTP). Results show that some consumer segments are strongly interested in the issue of animal welfare and are willing to pay a higher price [59][60][61][62][63][64]. Frey and Pirscher [65] analyzed the impact of ethical attitudes on willingness to pay for the improvement of farm animal welfare in Germany.…”
Section: Moresi Andmentioning
confidence: 99%