New rural financial institutions play an important role in promoting rural economic development and improving rural financial services, and become an important force in rural financial supply. Although there are conflicts of interests between new rural financial institutions and traditional rural financial institutions in terms of customer resources and business operation, there are broad space for cooperation in the fields of capital, information and technology. Our study introduces a kind of effective fair mechanism, through the establishment of a new type of rural financial institutions and the traditional cooperative game model of rural financial institutions, explore the strategy choice between both sides, and from the decrease of the cost of cooperation, create a revenue increment, coordinate earnings ratio in different Angle is put forward, such as promote long-term and stable cooperation strategy recommendations.
IntroductionNew rural financial institutions play an important role in promoting rural economic development and upgrading rural financial services, and become an important force in rural financial supply. Although there are conflicts of interest between the new rural financial institutions and traditional rural financial institutions in terms of customer resources and business operations, there is a broad space for cooperation in the fields of capital, information and technology. Rural financial products have certain characteristics of public goods. Therefore, in the game of rural financial institutions, the behavior of participants has a strong positive externality. Since the contribution of rural financial institutions will also bring lower returns, such behavior will lead to the mutiny of all participants, which is a "social dilemma of public goods." Our research introduces an effective fairness mechanism. By establishing a cooperative game model between new rural financial institutions and traditional rural financial institutions, we explore strategic choices between the two parties, and reduce cooperation costs, create revenue increments, and coordinate the proportion of revenue. And other different angles put forward strategic proposals to promote long-term stable cooperation between the two sides.Rural finance is the central link of the modern rural economy. It is an important force for comprehensively deepening rural reforms and accelerating agricultural modernization. It is a strong support under the new normal of "stable growth, structural adjustment, reform, and benefit for the people". At present, rural finance is still a weak node of China's entire financial system. Rural financial markets have problems such as insufficient financial supply and lagging financial service concepts, which have seriously affected the sustainable development of rural economy. China has adopted the "stock-based" reform model, and through the development of new rural financial institutions such as village banks and small loan companies, to some extent, it has solved the problems of imbalanced rural financia...