Millennial consumers’ wine consumption and purchasing habits and attitude towards wine innovation

Castellini, Alessandra; Samoggia, Antonella

doi:10.1016/j.wep.2018.11.001

Cited by 54 publications

(66 citation statements)

References 30 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…France maintains its leadership in sparkling wine exports as a result of its specialisation in winemaking and attention to terroir (Zhao, 2005;Demossier, 2011). However, recent studies reveal changing dynamics in the sparkling wine market, whether due to new entrants (Basso, 2019), new consumers and new consumer behaviour (Castellini and Samoggia, 2018;Velikova et al, 2016;Lerro et al, 2020), or strategies for maintaining established markets (Rossetto and Gastaldello, 2018), resulting in a complex situation described, for example, by Pomarici (2016).…”

Section: Introductionmentioning

confidence: 99%

Sparkling Wine International Market Structure and Competitiveness

Thomé

Paiva

2020

WEP

View full text Add to dashboard Cite

This paper aims to analyse the Sparkling Wine international market structure and competitiveness, focusing on the 2004–2018 period. It used the data regarding exports and imports of sparkling wine available in the International Trade Centre’s Trade Map database. The method used to examine sparkling wine’s international market structure and competitiveness consisted of calculation of: (i) Revealed Comparative Advantage (RCA); (ii) Relative Position in the Market (RPM); (iii) Hirschman-Herfindahl Index (HHI); and (iv) Net Export Index (NEI). The paper analyses the growth of the sparkling wine trade worldwide. It demonstrated that France had the greatest relative position in the market, followed by Italy and Spain. This same sequence was found in the revealed comparative advantage, highlighting the increased Italian export level. A high export market structure concentration was also shown. On the other hand, there was an unconcentrated import market structure, and, according to the NEI, it was possible to identify three groups composed of actors who were stable in terms of: i) exports based on domestic production (France, Italy and Spain); ii) trade, reflecting re-export (Singapore and the Netherlands); iii) imports, with strong domestic consumption (Germany, the United Kingdom, the United States of America, Australia, and Belgium).

show abstract

Section: Introductionmentioning

confidence: 99%

Sparkling Wine International Market Structure and Competitiveness

Thomé

Paiva

2020

WEP

View full text Add to dashboard Cite

show abstract

“…Methodologically, the MLLC segmentation approach is applied to purchase scanner data that catch information on wine and purchaser. The wine segmentation literature following behavioral, generational or lifestyle approaches (Bruwer & Li, 2007; Castellini & Samoggia, 2018; Fountain & Lamb, 2011; Geraghty & Torres, 2009; Mueller et al, 2011; Thach & Olsen, 2006) work on sociodemographic variables, usage, product and buying preferences, way of living, and so forth, using survey data collected usually through interviews (questionnaires). Scanner data, such as AC Nielsen data, have been used in the Italian wine literature to segment the price of Sicilian wines (Di Vita, Caracciolo, Cembalo, Pomarici, & D'Amico, 2015), to estimate the demand of table wines (Torrisi, Stefani, & Seghieri, 2006) or to figure out differences in Prosecco appellations (Onofri et al, 2015).…”

Section: Discussionmentioning

confidence: 99%

“…In Italy, Agnoli, Begalli, and Capitello (2011) and Agnoli, Boeri, Scarpa, Capitello, and Begalli (2018) analyzed the behavior of Millennials in drinking wine and alcoholic beverages. Castellini and Samoggia (2018) have deeply investigated Millenials, evaluating their purchase and consumption habits as well as wine neophobia, the Italian Millennials' reluctance to try new wine products.…”

Section: Literature Reviewmentioning

confidence: 99%

The Italian market of sparkling wines: Latent variable models for brand positioning, customer loyalty, and transitions across brands' preferences

2020

View full text Add to dashboard Cite

The Italian market of sparkling wines has undergone a strong expansion driven by what can be defined as the "Prosecco phenomenon." It has extended consumption reaching new and more complex segments with a wide offer of appellations, brands, and prices. We aim to evaluate the Italian market of sparkling wines to figure out the competitive associations among the major brands. We propose two different analyses to disentangle distinctive groups of brands. First, using the information on scanner purchases of sparkling wines recorded by a consumer panel over a 2-year period, and appropriate specifications of the latent class model, we cluster homogeneous groups of winery brands for the product attributes they propose to the market. Then, we analyze consumers' brand preferences from a dynamic perspective by employing a hidden Markov model to identify segments of brands perceived as similar. These results shed light on loyalty behavior and its evolution over time in the market.

show abstract

“…Drawing on previous literature on millennials' attitudes and wine purchasing behaviors (e.g., [14][15][16]), the aim of this paper is to analyze whether the concept of traditional wine brings value to millennial university students. Consumers' purchase decisions rely on several factors that can potentially influence their choices.…”

Section: Introductionmentioning

confidence: 99%

Millennial university students’ valuation of traditional wine: Evidence from an experimental auction

Jorge

López-Valeiras

González-Sánchez

2021

WEP

View full text Add to dashboard Cite

This paper analyzes whether the perception of traditional wine brings value to millennials. Based on survey data and experimental auctions (165 participants), this study identifies the main factors affecting this consumer groups’ willingness to pay for traditional wine through a Tobit model methodology. The results suggest that millennials are willing to pay a higher price depending on demographic factors such as monthly disposable income, on wine involvement variables such as consumption frequency, and on nourishing and health aspects and product availability at points of sale, both of which are wine purchase decision criteria. The investigation has significant marketing and policy implications.

show abstract

Millennial consumers’ wine consumption and purchasing habits and attitude towards wine innovation

Cited by 54 publications

References 30 publications

Sparkling Wine International Market Structure and Competitiveness

Sparkling Wine International Market Structure and Competitiveness

The Italian market of sparkling wines: Latent variable models for brand positioning, customer loyalty, and transitions across brands' preferences

Millennial university students’ valuation of traditional wine: Evidence from an experimental auction

Contact Info

Product

Resources

About