Millennials are Digital Natives?

DaCosta, Boaventura; Kinsell, Carolyn; Nasah, Angelique

doi:10.4018/978-1-4666-1852-7.ch006

Cited by 7 publications

(1 citation statement)

References 10 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Millennials, 72 million Americans born between 1981and 1996(Fry 2020, are the most ethnically and culturally diverse age cohort in the United States; nearly 25% of this age group is African American and 18% is Hispanic (Licsandru and Cui 2019). Generation Z, individuals born after 1996, are also digital natives and heavy users of social media (Dacosta et al 2013;Thigpen and Tyson 2021). Whitinger and Cohen (2021) reported that youths (classified as persons 18-34 years old) are driving a large portion of the houseplant purchases and make the most online plant purchases of any age group.…”

mentioning

confidence: 99%

Effects of Benefits Messaging on Consumer Purchasing of Plants

Knuth

Behe

Rihn

et al. 2023

horts

View full text Add to dashboard Cite

An online survey of plant purchasers was conducted to ascertain the influence of plant benefits messaging on consumer behavior. Three plant attributes, including type of plant, price, and plant availability, were used to distinguish purchasing preferences. To assess plant purchasing behavior, participants viewed a list of 12 different plant types and selected those they had purchased in the past year. The 12 plant types included annuals, vegetables, herbs, perennials, flowering shrubs, evergreen shrubs, fruit trees, evergreen trees, shade trees, flowering plants, foliage plants, and succulents. The most common retail locations patronized for plant purchases were home improvement stores, closely followed by independent garden centers. Consumers were grouped according to eight different plant benefit messages that they were exposed to, including physical, emotional, cognitive, social, educational, environmental, financial, and aesthetic benefits. Although some of the groups (clusters) exhibited similar purchasing behaviors in terms of plant types purchased, price levels preferred, and their preference for rare, common, or moderately available plants, there were just enough differences among groups to be able to distinguish them from other groups. The plant benefits were obviously affecting purchasing behavior, but further study is needed to understand the underlying reasons more fully.

show abstract

mentioning

confidence: 99%

Effects of Benefits Messaging on Consumer Purchasing of Plants

Knuth

Behe

Rihn

et al. 2023

horts

View full text Add to dashboard Cite

show abstract

Water Museums and Digital Media: Two Case Studies on Digital Media in Water Museums

Lessa

2019

Advances in Ergonomics in Design

View full text Add to dashboard Cite

The effect of DVD training on the competence of occupational therapy students in manual handling: A pilot study

Gallagher

Gilligan

McGrath

2014

International Journal of Therapy and Rehabilitation

View full text Add to dashboard Cite

Background/Aims The rapid expansion of web-based video hosting platforms has resulted in DVD-assisted learning being increasingly used in higher education. This format is particularly attractive for teaching clinical skills as it provides a permanent resource that can be cost effective for the university, while providing a flexible learning tool for the learner. DVD-assisted learning has been found to be effective in teaching clinical skills when compared with other teaching modalities; however, the majority of this research has been conducted in the discipline of medicine to teach surgical skills. The aim of this research was to determine the efficacy of a DVD-based teaching approach (intervention) compared with the traditional face-to-face approach (control) to teach occupational therapy students to transfer a patient using a hoist. Methods A single-blind, randomised controlled pilot trial was carried out among final-year occupational therapy students (n=12) who were randomly assigned to DVD-assisted or face-to-face training. Each participant's performance in executing the transfer of a non-weight bearing client from bed to wheelchair was evaluated pre- and post-training using the Rapid Upper Limb Assessment. Students' perceived confidence in completing the task and satisfaction with the training was evaluated post-training. Results Both groups of students demonstrated an improvement in performance of the hoist transfer following training. There was no significant difference in the level of improvement between groups; however, the small sample size meant the research could not reach definitive conclusions. Participants who attended face-to-face training had higher levels of perceived confidence in completing the task and were more satisfied with the training received than those who engaged in DVD-assisted training. Conclusions This study is inconclusive in determining whether DVD-assisted training is as effective as face-to-face training in the acquisition of hoist transfer skills among occupational therapists. With DVD-assisted learning expected to increase, this study offers a useful protocol by which to conduct research on this topic with a larger sample size.

show abstract

Millennials are Digital Natives?

Cited by 7 publications

References 10 publications

Effects of Benefits Messaging on Consumer Purchasing of Plants

Effects of Benefits Messaging on Consumer Purchasing of Plants

Water Museums and Digital Media: Two Case Studies on Digital Media in Water Museums

The effect of DVD training on the competence of occupational therapy students in manual handling: A pilot study

Contact Info

Product

Resources

About