Millennials, die unbekannten Wesen: Wie journalistische Medien und Nachrichtenangebote junge Menschen im digitalen Zeitalter erreichen – und was sie von ihnen lernen

Kramp, Leif; Weichert, Stephan

doi:10.1007/978-3-658-21744-0_13

Cited by 5 publications

(4 citation statements)

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“…Swiss youth prefers visual formats, e.g., a video or pictures which summarize and illustrate the news (Gnach et al, 2020; Kramp and Weichert, 2017). Memes on Social Media Platforms like Instagram, and YouTube videos get the most attention (Gnach et al, 2020; Suter et al, 2018).…”

Section: Discussionmentioning

confidence: 99%

“…News is consumed if it is entertaining (Gnach et al, 2020; Kramp and Weichert, 2017), or if the content is linked to personal interests or has a relation to the audience’s lifeworld (Gnach et al, 2020; Hasebrink et al, 2021). This “lifeworld” includes the interests of peers, current school topics, topics related to hobbies or regional issues that have an influence on the young people’s daily lives.…”

Section: Discussionmentioning

confidence: 99%

“…Findings suggest that they understand by “news” every piece of information that is of personal use (Gnach et al, 2020). The differences in definition of what constitutes relevant news is evident in different studies (Kramp and Weichert, 2017; Newman et al, 2022) and could be the beginning of a radical audience turn in journalism, in which the focus is shifting from what news is toward what is experienced as “informative” (Swart et al, 2022).…”

Section: Discussionmentioning

confidence: 99%

“…Since young people prefer compact information (Kramp and Weichert, 2017; Newman et al, 2022), push-notifications are very welcome, because they transmit information on the smartphone in a concise way and allow the user to get more information with only one click (Gnach et al, 2020).…”

Section: Discussionmentioning

confidence: 99%

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“It’s a matter of age”: Four dimensions of youths’ news consumption

et al. 2022

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News media in Switzerland are confronted with the challenge of not reaching young people, as youth-specific news platforms and formats are not used by the target group. Our study aims to determine how and where young people can be reached with news. It uses a mixed methods approach to analyze the expectations of young people towards news content and formats and to determine their news consumption patterns. The results show that young people’s news consumption is characterized by four dimensions: 1. duration and times of consumption, 2. news consumption habits and behavior, 3. restrictions, 4. media literacy. The significance of these dimensions varies between three age groups determined through the study. The news consumption of the 12-to-14 year-olds is strongly restricted by parents and school. This group consumes news mainly through media available at home. In the group of 15- to-17 year-olds, parental influence and restrictions decrease, while peer influence increases. This age group spends a lot of time on social media platforms where young people stumble upon news rather accidentally. Between 18 and 20 years of age, news consumption stabilizes, and individual patterns emerge. This age group accesses news via selected apps and social media channels. Young people in Switzerland prefer visual formats like pictures, videos, and memes. When scrolling through social media platforms, they come across news content which arouses their interest in certain information and leads them to search for it on media websites. Swiss Youth wants to be informed about relevant news or topics that are “in vogue”.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%