Millennials hold different cultural values to those of other generations: An empirical analysis

Easton, Carolyn; Steyn, Renier

doi:10.4102/sajhrm.v20i0.1901

Cited by 3 publications

(2 citation statements)

References 21 publications

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“…Social values are an integral part of the general value system of society (Table 1) [28,29,30]. Consider the main approaches to understanding the term "regional community".…”

Section: Fig 2 Signs Of Social Valuesmentioning

confidence: 99%

Increasing the competitiveness of business ecosystems by identifying the social values of the regional community

Simonyan,

Tsvetcova,

Kolgan

et al. 2023

E3S Web Conf.

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The focus of the article is on the formation and use by the participants of business ecosystems of new approaches to increase their competitiveness. The purpose of the study is to substantiate the complex of creative factors to increase the competitiveness of business ecosystems. The motivation for the research is to improve the quality of goods and services for consumers by examining the structural elements of business ecosystems as innovative participants in the economy. The design and methods of research include a logical sequence of presentation of the material on the basis of a questionnaire. To achieve this goal, within the framework of the theoretical component, we analyzed relevant conceptual and empirical articles, as well as information obtained as a result of large-scale empirical studies of the conditions of ecosystem development and changes in consumer values. The main conclusions are that the intensification of competition in the market due to the emergence of new economic agents in the form of business ecosystems, causes the need to search for creative factors of competitiveness. Such, in our opinion, are the social values of the members of modern society, formed under the influence of the leading trends in consumer behavior. The practical and managerial implications of the study are to increase the level of competitiveness of participants in business ecosystems functioning to increase the level of consumer satisfaction. As a result of studying and synchronizing the social values of the modern regional community, the actual values of potential consumers have been identified, which allows us to form a strategy for the development of business ecosystems, taking into account the result obtained.

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“…Social values are an integral part of the general value system of society (Table 1) [28,29,30]. Consider the main approaches to understanding the term "regional community".…”

Section: Fig 2 Signs Of Social Valuesmentioning

confidence: 99%

Increasing the competitiveness of business ecosystems by identifying the social values of the regional community

Simonyan,

Tsvetcova,

Kolgan

et al. 2023

E3S Web Conf.

View full text Add to dashboard Cite

show abstract

“…46 Easton and Stey acknowledge that Millennials are somewhat different from the other generations in the workplace and so should be treated somewhat differently. 47 Millennials as a generational cohort have been attributed with a wide range of workplace and working life characteristics including high self-esteem, self-centredness, propensity to multitask and team orientation. 48 Millennials express a desire for learning, training and feedback.…”

Section: Generation Y (Millennials) Cohort Specificationmentioning

confidence: 99%

Unlocking Generation Y: Market Segmentation via Lifestyle Insights

Kopřivová,

Matušínská

2023

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One of the fundamental pillars of properly set up marketing communication is customer orientation, defining their needs and preferences and then creating their profiles. Following this fact, the aim of the study is to create subsegments of Generation Y (Millennials) in the Czech market based on identified factors in terms of lifestyle as the non-traditional segmentation descriptive variable. In order to achieve the aim of the study, AIO parameters within psychographic segmentation were used to process primary data collected by marketing research carried out in the form of a questionnaire. Overall, 999 respondents who are residents of the Czech Republic participated in this marketing research. The characteristics of Generation Y (Millennials) and the determination of the main points for external and internal marketing strategies create the basis for the comparison of subsegments based on the criteria determining the possible success of the company in this process.

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Investigating Push and Pull Factors Shaping the Travel Motivations of Young Indonesian Tourists to Vietnam: A Quantitative Approach

Latifah,

Shielline,

Erwen

2024

ijss

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This study investigates the motivations driving young Indonesian travelers, particularly Millennials and Generation Z, to choose Vietnam as a travel destination. The research addresses a key gap in the literature by exploring the travel motivation using push and pull motivational factors. Using a quantitative approach, the study employed a self-administered questionnaire, distributed both online and offline to 144 young Indonesian travelers. The gathered data were analyzed using factor analysis to reduce the 39 push and pull motivational factors into a new set of underlying factors. Informal interviews and observation were also performed to support the analysis. The findings indicate that push motivation (internal psychological motivations), comprises of social achievement, learning motivation, stress relief, and social bonding were found to be four underlying push factors that motivate young Indonesian travelers to visit Vietnam. Meanwhile, travel standards, affordability, tourist amenities, cultural experiences, and natural landscapes appeared to be the pull factors. This finding serves as one of initial efforts to examine young Indonesian traveler’s behavior as the main target market for Vietnam Tourism. The study's implications also suggest that this study could provide a basis for Indonesian government to develop a more effective marketing strategies aimed at making local destinations more appealing to this segment compared to overseas options such as Vietnam. Furthermore, it is advisable for future research to study the characteristics of other generational groups as this could reveal significant differences compared to the younger generation.

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Millennials hold different cultural values to those of other generations: An empirical analysis

Cited by 3 publications

References 21 publications

Increasing the competitiveness of business ecosystems by identifying the social values of the regional community

Increasing the competitiveness of business ecosystems by identifying the social values of the regional community

Unlocking Generation Y: Market Segmentation via Lifestyle Insights

Investigating Push and Pull Factors Shaping the Travel Motivations of Young Indonesian Tourists to Vietnam: A Quantitative Approach

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