Millennials versus Old Economy Steve: Memes, Generational Abandonment, and the Possibilities of Taking Care

“It’s Like the Fridge Magnet of the Internet”: Platform Aesthetics, Generational Taste, and the Cross-Cultural Valuation of Good Morning Memes

“…Academic research has also picked up on this societal trend, suggesting that digital media is playing a pivotal role in the re-discovery of generational labels as meaningful social categories (Anderson, 2023; Zeng & Abidin, 2021). Most of this research investigates how generationally defined social groups (Baby Boomers, Gen X, Millennials, Gen Z) frame themselves and other generations in digital content, especially memes (e.g., Carter, 2021). So far, however, little attention has been devoted to how generation influences the expression of values on social media and the evaluation of content produced by generationally defined “others.” Furthermore, the cross-cultural salience of generational divides is often inferred but seldom tested systematically.…”