Mimicry Marketing Strategy (Mms) on Marketing Performance: The Role of Business Environment and Types of Industry
Abstract:Research about Mimicry Marketing Strategy (MMS) on marketing performance has been done before. However, in the previous study, there was no separation between the service industry and the manufacturing industry. In addition, there was also no experiment in the business environment with intense competition and business environment with non-intense competition. This study aims to analyze the effects of MMS on marketing performance in the service industry and manufacturing industry with intense and non-intense bu… Show more
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