Mind Genomics (Conjoint Analysis): The new concept research in the analysis of consumer behaviour and choice

Porretta, Sebastiano; Gere, Attila; Radványi, Dalma; Moskowitz, Howard R.

doi:10.1016/j.tifs.2018.01.004

Cited by 39 publications

(53 citation statements)

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“…The approach has been discussed previous in a number of books and papers (such as Refs. [10][11][12]). The method follows this choreography:…”

Section: Methodsmentioning

confidence: 99%

Weak Signals and Mind-Sets of Consumers: The Case of Milk

Gere¹,

Zemel²,

Papajorgji³

et al. 2018

JFSE

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We present results from one of a set of studies run in the early 2000's, which looked at weak signals in terms of what consumers wanted. That study, on milk, revealed four distinct mind-sets, groups of respondents who thought alike. These are: S1 Traditional + Health, S2 Traditional + Healthful Ingredients, S3 Traditional + Indulgent, S4 Listens to Authority, respectively. At that time the focus on foods as the source of health and wellness was just beginning. We show how to discover hitherto new, unexpected mind-sets of respondents, using experimental design of messaging, coupled with deconstruction of these messages by regression, and followed by clustering. We suggest that this approach to messaging consumers using experimental design provides a powerful method to uncover emerging mind-sets in the consumer population.

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“…The approach has been discussed previous in a number of books and papers (such as Refs. [10][11][12]). The method follows this choreography:…”

Section: Methodsmentioning

confidence: 99%

Weak Signals and Mind-Sets of Consumers: The Case of Milk

Gere¹,

Zemel²,

Papajorgji³

et al. 2018

JFSE

View full text Add to dashboard Cite

show abstract

“…In the interest of clarity, only the positive coefficients are shown. The approach to creating mind-sets using Mind Genomics has been previously described in previous papers [10]. The ingoing assumption is that respondents with similar patterns of coefficients for the 16 elements on Top2 (agree) belong to the same mind-set.…”

Section: D4mentioning

confidence: 99%

“…The PVI is based upon the data from Table 4, the coefficients from the transformed data (Top2). The PVI uses simulation and decision trees to create a system which assigns a new person to one of the two (or three) emergent mind-sets from a Mind Genomics study [10][11][12][13][14]. Figure 4 shows the introduction to the PVI.…”

Section: Ms2 True Afficionadosmentioning

confidence: 99%

Mind Genomics Cartography of the Hong Kong Goldfish Market: A Beginner’s Psychological Anthropology of an Everyday Experience

2021

Psychol J Res Open

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“…The conjoint approach used here, Mind Genomics [5][6][7], can be considered to be a set of questions and answers. The specific design comprises six questions which tell a story, shown in table 1.…”

Section: Messages -The Raw Materialsmentioning

confidence: 99%

https://researchopenworld.com/customer-requirements-for-natural-food-stores-the-mind-of-the-shopper/#

2018

Nutr Res Food Sci J

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Mind Genomics (Conjoint Analysis): The new concept research in the analysis of consumer behaviour and choice

Cited by 39 publications

References 0 publications

Weak Signals and Mind-Sets of Consumers: The Case of Milk

Weak Signals and Mind-Sets of Consumers: The Case of Milk

Mind Genomics Cartography of the Hong Kong Goldfish Market: A Beginner’s Psychological Anthropology of an Everyday Experience

https://researchopenworld.com/customer-requirements-for-natural-food-stores-the-mind-of-the-shopper/#

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