Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement

Mohammad, Jihad; Quoquab, Farzana; Sadom, Nur Zulaikha Mohamed

doi:10.1108/jfmm-05-2020-0080

Cited by 53 publications

(41 citation statements)

References 125 publications

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“…Secondly, the research contributes to understanding the vital role of social norms in the relationship between ego-involvement and purchase intention of SHC. This study elaborated the relationship between mindful consumption and SHC buying intention by proving a positive and significant relation aligning with previous literature (Mohammad et al, 2020). It shows that Young Chinese consumers are familiar with sustainability and influenced by the Buddhism beliefs, arising intrinsic motivations would be more tilted towards the sustainable behavior of buying SHC that is the response of their extrinsic motivation.…”

Section: Discussionsupporting

confidence: 84%

“…At the same time, textiles' manufacturing is detrimental to the environment for its toxic waste, similarly to the disposal of SHC (Bjurbäck, 2015). The reuse of SHC underpins mindful thinking -a customer-centric approach to sustainability (Mohammad et al, 2020;Sheth et al, 2011), mainly in Western countries. Western consumers find mindfulness thrilling as it compounds caring for self, community, and natural environment, coupled with economic benefits (Weil, 1999).…”

Section: Introductionmentioning

confidence: 99%

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Exploring mindful consumption, ego involvement, and social norms influencing second-hand clothing purchase

Zahid¹,

Khan

Meng

2022

Curr Psychol

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Second-hand clothing (SHC) benefits society by reducing the wastage of natural resources. Research in the purchase of second-hand clothing is a debated topic. It is not yet clear whether caring for self, community, and nature drives the purchase of second-hand clothing. This study unpacks the intervening factors that drive second-hand clothing purchases underpinning attitude-intention and self-determination theories. The primary purpose is to examine the direct relationship between a) mindful consumption, b) ego-involvement, c) social norms on second-hand clothing purchase intention of young consumers. The mediation of ego-involvement and social norm is examined on the above relationship. A total of 314 usable questionnaires following the convenience and purposive snowball sampling techniques were gathered from China. The structural equation model (SEM) two-step approach analyzed the data. SmartPLS3 statistical package used to run the measurement and structural model analyses. IPMA analysis confirms mindful consumption as an important factor; hence ego-involvement drives the performance of the stated relationship. Ego-involvement mediates the relationship between mindful consumption and second-hand clothing purchase. This study bridges the unanswered questions and highlights the importance of mindful consumption, an essential driver of consumer behavior. Managers are encouraged to promote mindful consumption values in marketing communication to drive sustainability.

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Section: Discussionsupporting

confidence: 84%

Section: Introductionmentioning

confidence: 99%

Exploring mindful consumption, ego involvement, and social norms influencing second-hand clothing purchase

Zahid¹,

Khan

Meng

2022

Curr Psychol

View full text Add to dashboard Cite

show abstract

“…This study uncovered that eWOM had a direct positive effect but did not significantly affect the purchase intention toward second-hand clothes. This finding does not agree with the previous research results stating that eWOM is an antecedent with a significant effect on attitudes, purchase intention, and consumer behavior on purchasing sustainable fashion products (Bedard & Tolmie, 2018;Mohammad et al, 2020). Besides, positive reviews by other internet users and good information circulating on digital platforms have proven unable to make the younger generation more interested in purchasing secondhand clothes.…”

Section: Discussioncontrasting

confidence: 81%

“…Mediating Effect of Customer Engagement on the Relations … However, in this study, E-WOM is defined as the online reviews conducted by internet users related to the purchase of second-hand fashion products. According to Mohammad et al (2020), eWOM significantly influenced consumer attitudes and customer engagement. The effect of eWOM on attitudes (Al Halbusi & Tehseen, 2018;Ladhari & Michaud, 2015) and the relationship of eWOM on consumer engagement (Fang et al, 2017) have been widely studied in various previous contexts.…”

Section: Kristiamentioning

confidence: 99%

“…In this case, many studies have suggested that electronic words of mouth (eWOM) are the driving factor for purchase intention. Today's consumer behavior trend also trusts the reviews they read on the internet before making a purchase decision (Mohammad, Quoquab, & Mohamed Sadom, 2020). On the other hand, Srivastava and Sivaramakrishnan (2020) argue that eWOM solely is not strong enough to influence consumer purchase intention in fashion products.…”

Section: Introductionmentioning

confidence: 99%

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Mediating Effect of Customer Engagement on the Relations between eWOM, Environmental Concern, and Intention to Purchase Second-hand Clothing among College Students in Yogyakarta

Kristia

2021

MABIS

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Research aims: This study examines the direct and indirect effects of eWOM and environmental concerns on second-hand clothing purchase intention. However, on the intervening variable, this study used customer engagement.Design/Methodology/Approach: This quantitative research distributed questionnaires to 222 college students aged 18-24 years who were interested in and were familiar with the concept of using second-hand clothes, who were also lived in Yogyakarta. The questionnaire results were then processed utilizing the structural equation modeling-partial least square (SEM-PLS) technique.Research findings: This study’s findings showed that consumer engagement had a full mediating impact between eWOM and intention in buying second-hand clothes. However, it only partially affected the relationship between environmental concern and the intention to purchase used clothes.Theoretical contribution/Originality: Previous studies have investigated the relationship between eWOM and purchase intention through customer engagement as a mediating variable, but little literature involves environmental concerns in the model. Another contribution is the findings that revealed that eWOM could not influence students' purchase intention in second-hand clothes without the involvement of customer engagement.Practitioner/Policy implication: The author suggests that second-hand clothes sellers and non-profit organizations could increase young people's involvement in making environmentally friendly consumption in the form of buying used clothes by increasing consumer engagement.Research limitation/Implication: This research's limitations include the limited variables studied and the characteristics of respondents who only focused on generation Z, especially students in Yogyakarta.

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Nostalgia and negotiation: The electronic word‐of‐mouth and social well‐being of older consumers

Wilson‐Nash,

Pavlopoulou

2023

Psychology and Marketing

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As older people turn to the internet for consumption and social connection, it is imperative to understand how online consumption behaviors, such as generating and absorbing electronic word‐of‐mouth (eWOM), influence feelings of belonging. This study therefore explores how organic conversations around brands, products, and services influence older consumers' social well‐being. A 6‐month netnography was conducted in a social media platform geared toward older consumers where eWOM activity was created relating to books, household items, technology, furniture, financial services, clothing, and leisure activities. The findings reveal four types of eWOM—nostalgic, seeking reassurance/advice, providing reassurance/advice, and negotiation, which create experiences of social well‐being. This research contributes to the marketing literature by (1) exploring the implications of eWOM on consumer well‐being (2) investigating how the social value of eWOM interacts with social well‐being, and (3) developing pioneering knowledge of older consumers generating and absorbing eWOM.

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Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement

Cited by 53 publications

References 125 publications

Exploring mindful consumption, ego involvement, and social norms influencing second-hand clothing purchase

Exploring mindful consumption, ego involvement, and social norms influencing second-hand clothing purchase

Mediating Effect of Customer Engagement on the Relations between eWOM, Environmental Concern, and Intention to Purchase Second-hand Clothing among College Students in Yogyakarta

Nostalgia and negotiation: The electronic word‐of‐mouth and social well‐being of older consumers

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