Mindsets Set in Concrete? Exploring the Perspectives of Domestic Travellers on New Zealand’s (Auto-)Mobility Culture

Abstract

Tourism trips in New Zealand are strongly car-dominated. Research suggests that such car use practices do not only emerge from purely rational economic considerations but also result from symbolic and affective motives, institutionalized mobility cultures, and habitualized mobility practices that have developed and materialized in spatial structures over decades. This paper explores the notion of automobility and its influence on the domestic tourism mobilities of Christchurch residents. It does so by applying Q methodology, an inherently mixed method that involves participants structuring statements by their level of agreement, followed by a range of qualitative post-sorting questions. The statements draw on insights from the study of tourism mobilities, mobility cultures and classical mode choice research, allowing this study to provide novel insights into the under-researched field of urban–rural tourism mobility. The juxtaposition of quantitative Q and the qualitative interview results reveals influential factors at the personal, interpersonal, societal/political and infrastructural level. The results then feed into a conceptualisation of influential factors of tourism mobility choices using an embedded, interlinked structure that captures the dynamics of social interactions (i.e., feedback-loops). Policy implications are discussed with regards to possible sustainability pathways in line with New Zealand’s decarbonisation strategy.