Mineable or messy? Assessing the quality of macro-level tourism information derived from social media

Distribution of tourists within urban heritage destinations: a hot spot/cold spot analysis of TripAdvisor data as support for destination management

“…While the total amount of reviews already shows a fairly strong relationship with the amount of nights spent (R 2 of 0.71), the relationship between restaurants reviews and nights spent proved to be the strongest (R 2 of 0.83). These findings are in line with previous studies showing high correlations between the number of reviews on UGC platforms and tourism statistics (Tilly et al, 2015). This makes restaurants a plausible candidate for the hot spot/cold spot analysis.…”

Mixed modeling of the social network mechanisms for the sustainable development of tourism: The case of Iranian Kurdistan

“…Accordingly, social networks may serve as a valuable source of reliable tourism information for their users (Tilly, Fischbach, & Schoder, ). Social networks provide a vast deal of data on the potential value of the decision‐makers and offer a rich resource on which basis the users may make decisions.…”

“…With their outstanding growth during the recent past, social networks have turned into an important tool for information development in virtually any context (Leung, Law, & Van Hoof, 2013). Accordingly, social networks may serve as a valuable source of reliable tourism information for their users (Tilly, Fischbach, & Schoder, 2015). Social networks provide a vast deal of data on the potential value of the decision-makers and offer a rich resource on which basis the users may make decisions.…”

Dynamics of customer interaction on social media platforms

“…Additionally, encouraging consumers to share positive user experiences via social media can lead to improved brand reputation and sales increases (e.g., by enticing fickle or indecisive consumers to purchase products or services; Kaplan and Haenlein 2010). Further, firms' leveraging of consumers' social networks generates the opportunity to gain relevant business insight (e.g., with respect to consumer preferences for particular product attributes, or the ways in which consumers use particular products; Tilly et al 2015). These insights, in turn, can be deployed to enhance or leverage customer relationships, and to better align the firm's offerings with specific consumer needs (e.g., articulated customer requirements or complaints can be used in product or service innovation processes).…”