Mineral Fertilizer Quality: Implications for Markets and Small Farmers in Tanzania

Reducing the buyer-seller information asymmetry in agricultural inputs markets in India

“…If the uncertainty about quality is removed, the demand as well as willingness to pay for agri-inputs can be increased. Fairbairn et al (2016) and Ashour et al (2016) reported that marketing communication related to fertilizers and herbicides in Tanzania and Uganda, respectively, is unclear and often doubtful, resulting in the reduction of demands of respective products. Michelson et al (2018) found that farmers in Tanzania were willing to pay about 47% more price for lab-certified urea fertilizers that make information on nutrient contents available than for which information was not available.…”