“…These different needs and expectations could be shaped by the objectives of the activity (e.g., competitive vs. recreational running), demographic characteristics, or familiarity with applications, which need to be further examined in the next phases of study. Previous research has shown that supporting selection and easy customization of the functions and features of an application could reduce the complexity of the application as well as enhance user satisfaction (Rosson & Carroll, 2005). In addition, the next phases of the study, which involves a survey and experiment, will examine college students' value structure of how to choose and utilize mobile wellness applications.…”