1998
DOI: 10.1142/s0218213098000111
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Mining Association Rules From Market Basket Data Using Share Measures and Characterized Itemsets

Abstract: We propose the share-confidence framework for knowledge discovery from databases which addresses the problem of mining characterized association rules from market basket data {i.e., itemsets). Our goal is to not only discover the buying patterns of customers, but also to discover customer profiles by partitioning customers into distinct classes. We present a new algorithm for classifying itemsets based upon characteristic attributes extracted from census or lifestyle data. Our algorithm combines the Apriori al… Show more

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Cited by 21 publications
(5 citation statements)
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“…Augmenting standard association rules has previously been proposed in [6]. This approach applies attributeoriented generalization algorithm to characteristic attributes of discovered association rules.…”
Section: Extended Association Rulesmentioning
confidence: 99%
See 1 more Smart Citation
“…Augmenting standard association rules has previously been proposed in [6]. This approach applies attributeoriented generalization algorithm to characteristic attributes of discovered association rules.…”
Section: Extended Association Rulesmentioning
confidence: 99%
“…This approach applies attributeoriented generalization algorithm to characteristic attributes of discovered association rules. Our approach differs from [6] in that we involve all attributes (not just items) in finding the frequent itemsets. Thus, there are more opportunities for optimizations (see Section 5.2) and the discovered rules have finer-granularity.…”
Section: Extended Association Rulesmentioning
confidence: 99%
“…Share can be incorporated into many algorithms developed for support [5]. Approaches have been proposed for extending support to quantitative measures, e.g.…”
Section: Review Of the Share Measurementioning
confidence: 99%
“…Firstly, these schemes still consider the support of an itemset to measure their importance and secondly, these models do not employ the quantities or prices of items purchased. Several researchers have also proposed itemset share measure, which is the fraction of some numerical value in order to overcome these shortcomings [5,6,8,17,18,19,24,25]. Carter et al [8] proposed a share-confidence model to discover association rule among numerical attributes which are associated with items in a transaction.…”
Section: Introductionmentioning
confidence: 99%