Several television professionals have graciously shared with me their time, ideas, and access to industry materials and gatherings. Without their assistance, this book could never have come together. Bruce Johansen and Pam Smithard of NATPE served as my initial industry informants and introduced me to most of the television professionals I interviewed for the book. Gary Marenzi patiently explained to me how the business of trade works over the course of several conversations. Peggy Refford of Reed-Midem and Patrick Jucaud of NATPE-DISCOP kindly permitted me to attend their trade markets when I had no official business there. Finally, dozens of television merchants, programmers, and producers have been willing to speak frankly with me about subject matter that is oftentimes controversial. I am grateful for their candor. I would also like to acknowledge the assistance of the curators of the David Wolper Archives at the