The full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. Hyde we explore this doubleness through evocative, dual, autoethnographic accounts of academic conferences. By analyzing our stories in an iterative process of writing, reading, rewriting and rereading, we seek to extend the reach of much recent autoethnographic research. Presenting ourselves as objects of research, we show how, for us, contemporary academic identity is problematic in that it necessarily involves being (at least) "both" Jekyll and Hyde. In providing readings of our stories, we show how autoethnography can make two contributions to the study of identity in organizations. The first is that autoethnographic accounts may provide scholars with new forms of empirical material -case studies in identity work. The second contribution highlights the value of experimenting with unorthodox approaches -such as explicitly using novels and other literary sources to study identity.