Financial mis-selling; Misleading sales; Unethical sales Definition Mis-selling is an unethical sales practice in which either a salesperson deliberately misrepresents a product or service to a customer or the particular offer is not suitable for the customer. The UK's former Financial Services Authority (FSA) describes mis-selling as "a failure to deliver fair outcomes for consumers" (Financial Services Authority 2006). Mis-selling may occur in case of flaws of product construction or as a result of the way the product/service is offered to the customer. From the CSR and corporate sustainability perspective, the attention should be given to possible adverse impact that businesses may cause for their stakeholders through mis-selling. This problem appears particularly often in products characterized by a high level of complexity that are sold by agents, rather than directly to the customer. The financial sector (including pensions, insurance policies, and mortgages) is reported as the one most often affected by mis-selling. Other sectors, where mis-selling may occur, include consumer electronics, auto repairs, and medical car. In a nutshell, approximately 2 million people (eligible for pensionable employment) may have been wrongly advised by life [insurance] companies and financial advisers to opt out, not join, or transfer benefits from existing occupational pension